Choosing a great SEO agency for your advertising campaign can be a challenging task. There are lots of agencies out there who specialize in Search Engine Optimization, but how can you trust that each push your Google rankings to the top?
Past Achievements – It always pays when searching for a search engine optimization agency not only to consider their past and current client base, but in addition to inquire about with regards to their achievements. What Google rankings they have attained for past clients? How long made it happen take? And exactly how much did the website traffic increase? Generally, it can take around three months or more for rankings to boost on the search engines and traffic should increase from about 50% upwards. At this point, you may should also inquire in the event the agency offers any subscriptions for post-optimization maintenance. A good company should, since maintaining high SEO rankings requires ongoing care.
Range of Services – It also helps to search for a search engine optimisation agency which offers a complete range of services. ‘On-page services’ like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. ‘Off-site’ SEO services should include market and keyword research, competitor analysis, external link building, and off-page promotion. It might also help to ask your prospective company if you’re needed to approve anything before they proceed with it. If they say ‘yes’, it’s an excellent sign they’re honest and prepared to work closely with you. To improve your rankings, a search engine optimization agency has to employ many different tasks, not just 1 or 2, so be wary of firms that only offer limited or dodgy services.
Suspect Methodologies – One other thing to consider is any agency that offers to increase your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. These are generally also known as “black hat SEO” and can enable you to get banished from search engine listings, which can be hugely detrimental to your business. Also be on the lookout for automatic, bulk submissions to browse engines. Automatic submissions usually are not considered best practice and it’s must more beneficial for you if a company conducts manual submissions. Make sure that an SEO agency is open with regards to their methodologies used – any secrecy could mean these are using “black hat” techniques.
Pricing – It’s important to remember that high prices within an SEO agency do not necessarily mean the best quality. Instead, choose a company according to their client base, reputation along with their own site optimization and Google rankings. Similarly, if a company is providing you “guaranteed” #1 rankings to get a ridiculously low price, it is actually probably too good to be real. Collecting several afqiie is a sensible way to start and make sure quotes are backed by way of a contract, which means you know precisely what you’re getting for the money. It will help to question what their payment terms are and when they have any fees for early termination.
Keywords – Finally, a trustworthy SEO agency should offer and conduct thorough and specific market and keyword research as part of their SEO services. Many businesses includes keyword research as a given, but be skeptical for any company that asks you to supply the keywords for work. Whilst they might request your opinion, the keywords used should be according to their research, analytics and competitor scope, not about what you let them know. Remember, they’re meant to be the SEO experts – not you! “Guessing” your keywords is not efficient and a great SEO agency will research keywords thoroughly before recommending them.