Image optimization is an important ranking factor that helps to rank your website higher and make it search engine friendly. If you are running an online store or interested in SEO, then you must know image optimization techniques. These techniques don’t only help to improve the appearance of the images, but also show them in search engine results. The page load speed reduces and you ensure to give a better experience to users. Here are some image optimization techniques one shouldn’t forget in anyway.
- Name the Image
Always name your image to give it an identity. By giving a unique name to the image, you can make it easier for search engine to show the image in search results. It’s always recommended to use keyword as image name because it increases the chances of image appearance in search engine. Search engine crawls the web content as well as images of the website to give relevant search results to the user.
- Optimize the Alt Attribute
Alt attribute is the alternative text you can use in the image. You can see the alt text when you hover it. The text is very important for SEO purpose and help you shows up the image in Google web search result. It’s very helpful for ecommerce websites as you can add serial number, model number, or article number in alt text that helps your customers find out the right product.
- Reduce the File Size
Page load speed is a very important ranking factor that significantly depends on the image size. To increase the page load speed, reduce the image size without compromising over the quality of the image. There are several image resizing tools available free of cost which you can use to reduce the image size such as Photoshop, PicMonkey, Canca, etc.
- Choose the Right File Size
JPEG, GIF, and PNG are three types of image files which are different in terms of weight and quality. JPEG file size can easily be reduced, but you have to compromise over the quality of the image while GIF files are meant to small animation only. PNG files are files support more colors, but it’s size is much larger than JPEG file. So, choose the file size as per your need and page load speed.
Image optimization techniques are very useful for ranking. Always test your image before uploading it on the website so you get the expected results.