Many internet marketers or website owners outsource their link building to a professional link building service. Mostly because creating backlinks will take time and is not fascinating work. The thing is however, that besides creating great content and doing basic Search engine optimization on the site, backlinking is the most important thing with regards to your websites ranking. So when it isn’t done right, it can be disastrous for the rankings in the major search engines. We all know that bad rankings lead to bad traffic and that leads to bad business.
So let’s take a closer look in the key factors every professional link building service must have:
High pagerank links.
Search engines like google count backlinks as votes to your site. The greater authority or pagerank this vote comes from, the greater authority this backlink gives in your site. Google uses a pagerank system which includes pageranks from to 10, being less “important” then a pagerank 10. A backlink from a site with a pagerank of 5 has more authority then lots of backlinks coming from a pagerank site. This does not mean that you only need high pagerank backlinks, one does need to have a foundation of pagerank backlinks making it look more natural to search engines like google. However the ones that will truly improve your rankings come from sites using a pagerank of 2 to 10. So that explains why a web link building service needs to present you with high pagerank links.
The links must have an key phrases.
By an anchor text we mean the clickable or highlighted area of the backlink that is created. This key phrases ought to be your keyword or keyword phrase. In case your backlink will not have a targeted key phrases your link is not really that effective SEO wise. The service that you use must always ask you to your anchor-text.
Links that have the dofollow attribute.
You will find basically 2 types of attributes in terms of backlinks. The nofollow as well as the dofollow attribute. Whenever a link has the nofollow attribute, search engines like google do click this link back in your site, but tend not to pass on the pagerank or authority of that site for your site. In other words it is not going to assist you building authority to your site. Backlinks which have the dofolllow attribute do pass the pagerank of the site they come from and will allow you to build authority in your site. So make sure that the service which you outsource your linkbuilding to builds dofollow backlinks for your site.
Links which are permanently pointing to your web page.
Should you pay for let’s say a hundred baclinks, you want to obtain a hundred backlinks, now and in a month or two from now. There are services that create backlinks on sites which will charge you a fee to your backlink after the first month to maintain linking for your site. An effective method of creating high pagerank backlinks is making blog comments on high pagerank blogs. These comments sometimes get deleted so be sure that if this happens, your link-building service replaces any deleted links the first month or so.
Provide links that can come from sites using the.edu and/or.gov extension.
Websites which have the .gov or .edu extension have a high authority naturally. They are mostly educational or government orientated which means they have a high value to search engines like google. It can be quite hard to obtain links of these sites so some backlink building services don’t deliver them or charge more for those links. Should you can buy them in your package you will have an extra bonus on top of your own high pagerank links.
Usually do not spam other sites in order to create your backlinks.
You will find services that produce spam comments on blogs to have their backlinks. What this will is develop a bad name for your website and they also get deleted anyway. If the service uses commenting on blogs the comments which they hedfgl should at the very least reflect on the article they are commenting on in order making it look like a normal comment.
Provide a full report in the links they created.
Once you employ a professional link-building service they will provide you with a written report from the links that they designed for you. The report should include the url of the sites your links where created, the pagerank of the sites as well as the anchor text that was utilized for the web link.
They are the key factors every professional link building service must have so be sure you check together when they can provide you with these facilities before you hire them.